[Exclusive Engagement] Fuad Murad and the power of simplicity
Published on June 11th, 2012 | by Caesar (Kuwait Music)
At the first shake of a hand, Fuad Murad is a quiet and unassuming personality. His soft spoken tone and extremely humble body language can easily be mistaken for a simpleton’s take on life. Getting to know him though, as you will find out, is a fascinating and truly absorbing experience. Learn about the man, House Hold productions and why he believes that professionally recorded and mastered music doesn’t have to only be for people with money to spend.
What is the vision behind “House Hold productions”?
It’s basically me. The name came because you can mix and master music professionally from home. My vision is to help artists achieve excellent results with minimum costs and high quality.
For the mixing and mastering service, in Kuwait there are very few places like ramco, nazaer and they are usually overpriced, and you’re not getting a multinational experience. Nazaer deals with Arabic music, and some basic rock. I’ve lived in the middle east so I have the Arabic music ear, and then I lived abroad and got into hip hop, electronic dance house and the like. So it offers an ear for every genre of music, so the quality of the mastering and mixing process is based on an international approach.
There is a lack of versatility in the music industry in Kuwait. You can see through Kuwait music that there are a lot of genres, rock metal, electronic but most of the bands and DJ’s are typically hooked onto 2 or 3 genres.
I’m also offering a distribution service internationally, and nobody will own what you have except yourself. I’m not a record company but if you want to make music , mix it , master it and distribute it then I can help you and on a budget. There is no contract.
What is the differences between home based productions utilizing software and laptops, as opposed to full studio set ups?
First of all this is not a recording studio this is a post-production studio. So if you wanna go record your instruments you go to a studio. Then there is a whole mixing, eq, compression process that makes it sound good and master it, so what we do here now is post production. If you are a musician who wants to record you go to a studio . Mixcraft is 80 usd, a software that I master my songs on.
I am currently writing an article on how to setup a home studio.
You provide sound and light services as well. What is your typical process from concept to completion?
First you have to estimate the band member count, instruments, number of songs, and the style and vision for the lights and sound. So take the musician’s vision and reflect it in reality. Even if you don’t’ want to pay a lot of money you don’t have to have a poor quality show.
What genres of music do you specialize in?
In terms of mixing and mastering it doesn’t matter what genre because it’s the technical process that makes a difference. For example if you give me a country song, I know how a drum kit is supposed to sound , I know how the guitar is supposed to sound . But in terms of composing the music my style is hip-hop and electronic music because I don’t play any instruments.
Progressive house is my favorite, I just recently got into electronic music, unlike traditional music you are not limited to the instruments. But in electronic music it’s limitless, so if you’re creating a song and you have a certain sound in your head you can create it there is no limit on its effects creatively.
My influences are “Deadmouse” He is Canadian and is very unique in the sound he has defined and created. Adam k is another one..
Watch Fuad mix and master Caesar’s guitar piece:
You’re a self-taught artist . Can you tell us the experience you gained through this time? It’s tough to keep up with the latest tools.
I’m always researching and listening to music. If you wanna produce music you need to listen to music. I listen to what they do, listen to the sounds they use, the techniques they’re using. I ask myself how they did that. It’s a lot of experimentation, and a lot of the time musicians come up with sounds by experimenting. You can focus on a certain genre but you need to keep up with the latest music .
Do you believe there is a future for the recording and mixing industry in Kuwait?
I definitely think there is a future in Kuwait even if its’ underground. And the rules change all the time and it’s a big issue in Kuwait, musicians don’t have a platform and they don’t have the venues. And the more things get shut down, the more people are scared and stop doing what they’re doing.
That’s why musicians here they need to go to someone.
What resources did you have to use to learn what you have learned?
I started singing, then rapping when I was at AIS, and my friends were break-dancers, so we did a show. Then I went to Canada and studied nutrition and health science. I met a friend who used to play a lot of instruments and he had his own studio so I said “you know what I wanna try this”. This was back in 2004.
I came back to Kuwait in Jan 2007, and I got a job. Then I realized it’s not working out. So I wanted to produce my own music. So I started learning from scratch. I started by watching videos downloading protools logic, and every software you can imagine. I don’t’ know how to play any instrument…. Yet.
I design the sound, so I don’t take anything from anywhere.
My philosophy is that you don’t need to go to an expensive studio to produce your music, you can get a microphone for 100 usd and the rest you can do on software.. so whoever is doing music now is really lucky. I am also working with Ali Sleeq on an electronic jazz project right now.
With all the internet cloud computing technology available, how will you compete ?
Online distribution is to get your music to services like amazon, itunes, etc and actual music stores around the world. I deal with a lot of companies and stores that are specialized in indie music and my business model is different.